Graham Russell is a sustainable business professional and consultant. Russell is presently the outreach ambassador for the Managing for Sustainability Program at the University of Colorado Denver Business School, where he also directs sustainability courses in the MBA program. He founded the school’s Managing for Sustainability Advisory Council, which he chaired until recently. He is a frequent writer and speaker on the subject of the benefits of sustainability-based strategies for companies. He is co-author of “A Simple Path to Sustainability – Green Business Strategies for Small and Medium-Sized Businesses” Russell brings 25 years of CEO experience in small to mid-sized companies in the environmental services and transportation industries to the task of helping organizations understand how a strategy based on the principles of sustainability drives innovation, competitive advantage, job creation and improved financial performance.